MakeSHIFT / Film School Radio interview with Co-directors Casey Suchan and Tim Cawley

Co-directors Casey Suchan and Tim Cawley provocative documentary MakeSHIFT explores the art and science behind the advertising industry's 20+ year evolution. We hear from many of the industries highest profile players, industry leaders, developers, designers and creative directors and founders at some of the most innovative agencies in the world, both small and large, digital and traditional. MakeSHIFT takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. MakeSHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift and thrived. From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, MakeSHIFT focuses on the industries adaptability in the face of a constantly changing digital landscape, daring to say "yes" before something is completely ready, and stretching ideas to new technological applications. Co-directors Casey Suchan (The Animal People) and Tim Cawley (Well-Founded Concerns) join us to talk about how unrelentingly competitive the world of advertising can be, the quantum leap that world has taken over the last 20 years and what the future holds for the art of persuasion. For news and updates go to: makeshift.film