The Rise and Fall of Lularoe / Film School Radio interview with Producer Stephanie McNeal

This eye-opening, revealing new documentary, THE RISE AND FALL OF LULAROE, pulls the curtain back on the multi-level marketing company through interviews with retailers, warehouse workers, designers and others. Through a partnership with BuzzFeed Studios and journalist Stephanie McNeal’s in-depth investigation, THE RISE AND FALL OF LULAROE uncovers parts of the story that haven't been heard before, including recent developments and first hand accounts from sources who are speaking out for the first time. The film shines a light on present day LuLaRoe at the company’s most recent incentive trip in Cancun, Mexico called LuLaRoe D.R.E.A.M 2021. Here, we meet LuLaRoe’s first ever retailer and see that the company is still going strong, despite the growing community of Facebook activists, including former customers and  retailers, who are determined to stop at nothing to take down the organization. Experts in the documentary reflect on how LuLaRoe seduced thousands of recruits, some of whom ended up risking their homes, their bank accounts, and their relationships with close family and friends - all in an effort to be their own boss by selling LuLaRoe leggings. THE RISE AND FALL OF LULAROE explores the psychological techniques used by multi-level marketers, and how the company harnessed the full power of social media to onboard a massive pool of retailers. Senior culture writer for BuzzFeed News and consulting producer, Stephanie McNeal joins us to talk about her long-time interested in the general subject of multi-level marketing and her specific interest in LuLaRoe and the impact it has had on the lives of thousands of retailers, warehouse workers, designers and others. For more about The Rise and Fall of Laluroe go to: discoveryplus.com The film will world premiere December 13th on discovery+, the definitive non-fiction, real-life subscription streaming service.